Costly Design Mistakes
Two of the biggest considerations when building a Web site are accessibility and usability. Bunker8's team of Web design experts has compiled the following list of design mistakes that can cost you and your company:
Unattractive Design and Layout
First impressions matter. It's mission critical that the visitors to your Web site are presented with an attractive, positive design. If you are unfamiliar with Web site design conventions, try creating a list of your favorite Web sites along with what you like or do not like about each one. Please visit our website focus groups page to learn more about how website focus groups can pinpoint you target audiences web behaviors.
Complicated Interface
To avoid confusing your Web site visitors, refrain from using non-standard links and graphics (i.e. different colors, fonts, and sizes). Studies have shown that most Internet users prefer clean, uncluttered interfaces. Also, be sure to avoid color schemes which can make text difficult to read.
Confusing Navigation
Many of the best websites are some of the simplest. When developing a Web site design, steer clear of anything that could confuse visitors as they navigate the pages. In particular, avoid having too many distractions such as animated images, sounds, and movies. Your Web site design must be user-friendly. Hiring a fulltime, professional Web design company can provide you with the necessary expertise.
Slow-Loading Pages
No one wants to wait for slow-loading Web pages. If you want to attract visitors, you should make your Web site lean, clean, and fast. This will ensure that your visitors will return time and time again.
Poor Content
Some Web sites have top-notch designs but hardly any traffic. Often this is because the site lacks quality content. Great content starts with the basics. Make sure that your site is free from grammatical mistakes and spelling errors. Then, work on adding something interesting that covers a variety of topics. If you aren't comfortable writing your own content, hire a professional copywriter or Web site content service provider.
Also, be sure that your content is reader-friendly. Break large chunks of text into smaller paragraphs and use subheadings or bullets. Great Web site design must be search engine friendly and include appropriate keywords and phrases where appropriate.
Outdated Information
The Internet is a fast paced place where users demand current, up-to-date information and content. Have your Web site updated regularly to keep your loyal visitors coming back for more.
Under Construction & Untested Web Site Components
Once again, it's always important to put your best face forward on the Internet. If your Web site is released when it is untested or not ready for primetime, there is the real risk of alienating visitors, including potential customers. WebpageFX, like the best Web design companies, tests every Web site before it goes live. This avoids having to post "under construction" notices and gives your company a professional online presence.
Hard-to-Find Contact Information
Your Web site is a tool for growing your business. Because of this, it is critical to have your company's contact information visible and easy to locate. You wouldn't want to lose customers just because they cannot find how to email or call your business.